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SocialDentity Digital Marking (S.D.M.) is a Chicago based company specializing in the design, development, and implementation of effective Digital Marketing strategies. Our mission is to offer advanced online marketing and advertising solutions that improve competitiveness and productivity, achieving the organizational growth and retention of customers. Our professional services are distinguished by personalized attention to our customers, applying the best practices, processes, and technologies available in the market. To accentuate ourselves as the leading service in the Digital Marketing services market, we maintain a level of integrity with constant improvement processes, based on innovation, quality, and customer service.
SOCIALDENTITY DIGITAL MARKETING (S.D.M.) IS A YOUNG AND CREATIVE DIGITAL MEDIA MARKETING AGENCY
S.D.M. is part of the parent company, New level Playing Field, launched in 2014. SDM is of the perspective that all individuals and companies can only compete fairly if the playing field is leveled. New Level Playing Field started after the founder’s father’s business of 30 years closed after struggling to stay open. After a rise in competition due to the convenience of online shopping and the emergence of Big-Box stores moving into the community made it difficult for local stores to acquire and retain customers. Also not understating this new digital era and failing to adjust accordingly to meet the expectations set by technology began to become a roadblock for many businesses. It’s important for businesses to able to adequately forecast to prepare and make decisions regarding their future.
Many businesses didn’t speak the language of digital marketing. Words like Display, Customer Segmentation, Content, SEO, and SEM weren’t common terms among local, small businesses, and even online-based companies. Therefore, SDM took strides to help close the knowledge gap. Before the birth of SocialDentity Digital Marketing. S.D.M conducts research that aims to help all businesses enhance their business by providing them with the select services, software, and products that best suited for their individual needs. This is what sets S.D.M apart from many of the other agencies that currently exist. There are so many digital marketing strategies, software, paid search ads, and self-service tools available in today’s market. Which unfortunately leads to businesses being offered a plethora of options of products that aren’t beneficial to their success but S.D.M seeks to connect its clients with what will best help accomplish their goals.
S.D.M. understands that there are many businesses today who do not yet understand the benefits of Digital Marketing and Social Media Marketing. SocialDentity Digital Marketing is passionate about local small and medium enterprises and believes that all businesses should have a fair chance of being successful. Every local business or organization deserves to thrive whether it’s online or in-store. Here at S.D.M., we believe that local businesses and organizations are the backbones of the communities they operate within. We want our clients’ businesses to be successful and for them to build and leverage relationships with their customers locally and online. Therefore, we want businesses to focus on what they do best and entrust us with the digital marketing piece.
Analytics – The process of establishing and measuring key performance indicators (KPI) will help lead to actionable insights that can help you understand marketing analytics, website traffic performance, customer profiling and segmentation, customer satisfaction, and more. Analytics will help answer the business questions of:
– What happen?
– What’s currently happening?
– Why did it happen?
– What’s going to happen in the future.
Having a hold of this information will lead to a strategy that will ultimately help grow your business and understand the effectiveness of your marketing strategy, prepare for the future, understand the customer journey, and improve ROI.
Research – Develop an ongoing research plan that aims to understand the pain points of existing customers, the needs of potential customers and keep up with the latest market trends related to your industry to maintain a competitive advantage.
Feedback: Request feedback from customers and action when necessary and encourage customers to leave positive feedback.
Some say work smarter not harder and that true. SDM believes in hard work but challenge each business to evaluate if there are actually being S.M.A.R.T.E.R if they want to convert potential customers into long term loyal customers. Here at SDM S.M.A.R.T.E.R. stands for following:
Strategy – create a plan or method to help you reach your goals. SDM strategy is centered around
Marketing – A good marketing strategy can help reach your targeted audience to introduce them to your brand, product, or services but it can also help encourage customers to buy more which can increase sales.
Attract – Creating a personalized marketing strategy to attract customers who are likely to utilize your services or products
Reach – Identifying the targeted audience
Technology – Identifying the best software, tools, and products for your business
Engage: Stay on top of customer service, provide intent base content to keep customers interested and in your ecosystem. Build a relationship with potential customers to understand their needs and pain points
Reward: Create loyalty-based programs to reward faithful customers.