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Local SEO aids to promote your business’ visibility on location-based searches to increase the chances of your business being founded online by people searching for it at that locality. Using Geo Modifies, such as city, state, zip code,and ‘near me’ searches, search enginespick up the geo-location of the person and provides search results based on the person location and search criteria. Local SEO is significantfor business with a brick-and-mortar store, or one that provides a service in a certain locality.